If people flat-out don’t know who you are, that’s a big problem. A Brand Video is one of the best ways to get their attention and make an impression.
When you have a great story to tell
Where you came from has a lot to do with how people perceive what you are today. Not telling your compelling origin story is a huge missed opportunity.
When you need to change perceptions
t happens to even the best of brands: you’ve gotten off course, and people have lost the perception you want them to have. A Brand Video is a great way to get things back on track by delivering a fresh articulation of your what and why.